10 Secrets to Selling Brea Homes

    Selling Secret #10: Pricing it right
    One of the most common request that I get is for the sellers requesting to list their home a little higher for “negotiating room”. From my experience in selling real estate I have found that pricing homes at market value yields the best results. You’ll be stampeded by buyers with multiple bids — even in the worst markets — and they’ll bid up the price over what it’s worth. It takes real courage and most sellers just don’t want to risk it, but it’s the single best strategy to sell a home in today’s market.


    Selling Secret #9: Closet Space
    Storage is something every buyer is looking for and can never have enough of. However, when it comes to showings it’s more important to have your home clean and open then a clean and empty closet. If you’re on a budget, don’t want to rent storage space, and your garage is full, use your closets.


    Selling Secret #8: Light it up
    Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do make your house bright and cheery – it will make it more sellable.


    Selling Secret #7: Play the agent field
    All too often people hire a friend, family member, or a friend of a friend who just got their license yesterday or maybe 10 years ago and may have only sold 1 or 2 homes. I understand giving that person a chance especially the new guy because I was once there before. However, we are not selling your old bike that sits in the garage. We are selling your HOME!! Your home may easily be one of the larges, if not, the largest asset you have. The agent you hire to sell your home should be full time, have experience (if no experience then co-list with someone who does), and have a better plan to get your home sold rather than just have someone take photos, put a sign in front of the house, throw it on the MLS, and hold a few open houses. It sometimes takes me and my team 3 – 4 weeks to prepare our listings and marketing before we even put the home on the market.


    Selling Secret #6: Conceal the pets
    You might think a cuddly dog would warm the hearts of potential buyers, but you’d be wrong. Not everybody is a dog- or cat-lover. Buyers don’t want to walk in your home and see a bowl full of dog food, smell the kitty litter box or have tufts of pet hair stuck to their clothes. It will give buyers the impression that your house is not clean. If you’re planning an open house, send the pets to a pet hotel for the day.


    Selling Secret #5: Don’t over-upgrade
    Quick fixes before selling always pay off. Mammoth makeovers, not so much. You probably won’t get your money back if you do a huge improvement project before you put your house on the market. Instead, do updates that will pay off and get you top dollar. Get a new fresh coat of paint on the walls. Clean the curtains or go buy some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.


    Selling Secret #4: Take the home out of your house
    One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential buyers can imagine themselves living there. Get rid of a third of your stuff – put it in storage. This includes family photos, memorabilia collections and personal keepsakes. Consider hiring a home stager, or an agent like me who comes with one, to maximize the full potential of your home. Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space.


    Selling Secret #3: The kitchen comes first
    You’re not actually selling your house, you’re selling your kitchen – that’s how important it is. The benefits of remodeling your kitchen are endless, and the best part of it is that you’ll probably get 85% of your money back. It may be a few thousand dollars to replace countertops where a buyer may knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware. Use a neutral-color paint so you can present buyers with a blank canvas where they can start envisioning their own style. If you have a little money to spend, buy one fancy stainless steel appliance. Why one? Because when people see one high-end appliance they think all the rest are expensive too and it updates the kitchen.


    Selling Secret #2: Always be ready to show
    Your house needs to be “show-ready” at all times – you never know when your buyer is going to walk through the door. You have to be available whenever they want to come see the place and it has to be in tip-top shape. Don’t leave dishes in the sink, smelly trash in the trash cans, the bathrooms sparkling and make sure there are no dust bunnies in the corners. It’s a little inconvenient, but it will get your house sold.


    Selling Secret #1: The first impression is the only impression
    No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal. Entryways are also important. You use it as a utility space for your coat and keys. But, when you’re selling, make it welcoming by putting in a small bench, a vase of fresh-cut flowers or even some cookies for your Realtor

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    I had the pleasure of working with Jon on the sale of my property and found him to be extremely thorough, responsive, and professional. Throughout the entire process Jon was patient and there to handle all of my questions/concerns. He employed an effective marketing campaign and quickly acquired/presented multiple offers from prospective buyers. With Jon’s counsel we accepted the strongest offer and were under contract within a week. In escrow Jon worked diligently with all parties and ensured a…
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